About VOKCHOI
“Ceremony for everyday”
VOKCHOI begins with ceremony: jewellery that marks a day, a vow, a private turning point. The house makes pieces for everyday life, and at its centre, ceremonial jewellery: artistic forms and bespoke high jewellery shaped around a single story.
Every piece is designed by object and jewellery artist Yuyeong Choi. The atelier is obsessive about proportion, finish and how a jewel sits on the body. The eye is trained in Europe; the sensibility is Korean. The jewellery is made to be trusted over time, and kept close.
Object and jewellery artist
Founder of VOKCHOI
“The more I create, the more I realise I want my jewellery to be part of both the quiet rituals of everyday life and the ceremonies that shape a lifetime. That is what gives the work meaning for me.”
Yuyeong Choi is a Korean jewellery and object artist based in Paris. She trained at London College of Fashion and the Royal Academy of Fine Arts Antwerp, where she completed both her BA and MA in jewellery. She founded VOKCHOI in 2021. Since then, her practice has grown through bespoke commissions, art jewellery and collaborations with editors and stylists in Korea’s luxury industry.
Her aesthetic draws on the structural precision of architecture and the organic fluidity of nature. She is obsessive about detail, refining each form again and again to find the right balance and proportion. The same approach guides every piece she creates for VOKCHOI.
Interviews
VOKCHOI beyond the atelier
Dazed Korea
A conversation with designer Yuyeong Choi